The Brief: to write copy for a 2-sided flyer, focusing on the company's garden maintenance service for spring, for West London distribution. The aim was to entice visitors to the website with a time-limited offer.
The Brief: to create flyers with the aim of raising awareness of this public health charity and how it helps communities.
The Brief: to create leaflet copy introducing the company's organic ranges of whole spices and massage oils to Western European customers. The stock is sold in boutique shops.
The Brief: to create packaging copy for a new range of herbal teas to be sold in Malaysian supermarkets and small shops.
The Brief: to create short copy for a card to accompany gift vials of essential oil for hotel guests. The copy targets international guests, and informs them of the Borneo Treasures essential oils range as well as Balung Plantation itself.
Ms Bee Designs
The Brief: to provide 50 new brand names for a hand-drawn gift card company. The ideal name would target a well-educated, middle-income female audience aged 25-40, with a basic knowledge of art and literature.
The Ring Studio
The Brief: to write a press release targeted at potential customers, announcing a new-concept store for designing your own engagement and wedding rings.
The Brief: to write regular SEO press releases for national and local distribution. Releases feature company news and helpful information on subjects related to renovation and redecoration. The aim is to create awareness of Makeover Builders as a company, attracting new clients.
The Brief: to create condensed (70-100 word) About-page copy for a London-based design consultancy serving a range of clients, from local stores to multinational firms.
The Brief: to write SEO website copy for a new photography school based in Athens, that caters to local and international students. The school offers workshops and full-time courses for beginner through advanced levels. The aim is to make potential students aware of the school and to make the courses sound like a worthwhile educational investment.
The Brief: to create original content for the website of this plantation and eco-resort. The focus is on sustainable agricultural practices, high-quality produce, and the eco-friendly yet professional nature of the resort, which largely serves a Malaysian corporate clientele.
The Brief: to write original, snappy descriptions for a range of brand-name products sold by this online retailer. Products range from digital SLR cameras to women's fragrances to kitchen appliances.
The Brief: to write concise, original descriptions for menswear, womenswear, and fashion accessories by cult British brands. Targeted at a 20-35 age bracket based in UK, US and Europe, with access to several larger fashion e-tailers.
Blogging and Social Media
The Brief: to write original blog posts on fashion, music, and celebrities for an online fashion retailer catering to a largely European and UK readership, aged 20-35.
To target bloggers and potential buyers, creating daily Facebook and Twitter posts so as to build brand awareness. To advertise sales and special offers; and to help followers get quick customer service.
The Brief: to write 3 posts per week targeted at women aged 35-55, with the aim of getting click-throughs for certain products.